Traditional English shirts have always had a renowned reputation of the highest quality, and rightly so. Beautiful fabric, quality buttons, and impeccable workmanship all go into making the English shirt. However, having said that, their style is almost always very formal looking, business-like, or slightly old-fashioned.
So, this got me thinking and designing over the last few months on why not create a modern shirt that has a casual contemporary style but follows the same ethics of the traditional English shirt of high quality workmanship.
I've been developing prototypes of my shirt so that I can compare the fit and workmanship, and see which suits the Minus brand and my design the best. I will keep you posted on how I get on.